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For-Profit or Nonprofit Senior Living: What’s Right for Your Family?

Explore your options, just ‘45 Minutes from Broadway’

In the early 20th century, the American entertainer and playwright, George M. Cohan, a frequent visitor to the New Rochelle home of his Vaudevillian friend, Eddie Foy, showcased New Rochelle in his Broadway play and song of the same title, “Forty-five minutes from Broadway.” Cohan’s lyrics referenced the train ride from the bucolic suburb into Manhattan:  

“Only forty-five minutes from Broadway 

Think of the changes it brings,  

For the short time it takes,  

What a difference it makes,  

In the ways of the people and things.”

Located in the heart of New Rochelle only a short distance from Eddie Foy’s home on Pelham Road, United Hebrew opened its doors in 1919, just 14 years after Cohan’s show premiered. And like the words of his famous song, United Hebrew has made a difference “of the changes it brings…in the ways of people and things.” That difference is because we operate as a nonprofit, providing unparalleled services to seniors in a community-driven and mission-oriented manner.

Today, families have a lot of choice when it comes to choosing a senior care community for their loved ones. When evaluating your options, it’s important to understand the differences between for-profit operators and nonprofit care. Simply put, for-profit providers are a business where profits are returned to investors and shareholders. By contrast, the stakeholders in nonprofit senior care are the residents and employees.  

Nonprofit senior living communities like United Hebrew reinvest all profits into programs, services, facilities, and amenities. If you’re considering senior care for a loved one, explore five major advantages that nonprofit care offers.  

Benefits of Nonprofit Senior Living

 1. Patient-centric care

Nonprofits put the needs of your family first, rather than maximizing profits. This patient-centric focus ensures that decisions are made in the best interests of your loved one, fostering a culture of care that goes beyond mere medical treatment and elder care. As Rita Mabli, President and CEO of United Hebrew, emphasizes, “Our nonprofit status allows us to prioritize the quality of care over financial gains. Every decision we make is with the residents in mind – their comfort, happiness, and overall health.” 

2. A focus on community

High-quality care extends beyond medical care. It includes a sense of belonging to a place where you can thrive. Nonprofit care organizations typically have strong ties to their surrounding community and its neighboring schools, organizations, and businesses. This integration creates a community that extends beyond facility walls, enriching the lives of seniors through meaningful connections and shared experiences.  

Notes Mabli, “Being a nonprofit allows us to focus on community engagement and collaboration. We see our residents as an integral part of the wider community, and this inclusivity enhances their overall quality of life.” 

 3. Holistic and innovative care

We all want the best for our loved one. Nonprofit providers have the flexibility to adopt innovative care practices that prioritize the holistic well-being of residents, incorporating technology, recreational therapies, and personalized care plans into services and ensuring that residents receive not just exceptional medical attention but also emotional and social support. 

United Hebrew’s commitment to holistic care means addressing not only the physical health of our residents but also their mental and emotional well-being. “This approach has been a cornerstone of our success in providing comprehensive care that enhances the overall quality of life for seniors,” Mabli explains. 

 4. Financial stewardship and philanthropy

Driven by a sense of purpose that transcends immediate financial gains, nonprofit providers are dedicated to responsible financial stewardship. By focusing on a lasting legacy of care and support for current and future generations of seniors, revenue generated is reinvested into the organization to improve facilities, enhance services, and adapt to emerging needs. Additionally, nonprofits benefit from philanthropic support, enabling the completion of special projects and expanded programs that ensure residents have access to state-of-the-art facilities and amenities.  

“We are fortunate to receive support from generous donors who share our vision for exceptional eldercare,” says Mabli. “This philanthropy allows us to go above and beyond, providing resources that directly benefit our residents,” Mabli notes. “In an ever-changing landscape, our nonprofit status has been a source of stability. It allows us to plan for the long term, ensuring that United Hebrew remains a trusted resource for seniors and their families well into the future.”  

 5. Individualized care

All of us want our loved ones to receive the best care and be treated like family. At a time where nearly 80% of senior care is provided by for-profit operators, nonprofit communities put residents first.  
Explains Mabli, “For 105 years, United Hebrew cared for our residents like family, with a kindness that permeates everything we do. We believe in investing all of our profits into staff training and life-enriching activities that provide a high quality of life for our residents. From music and cultural events to social gatherings, we go beyond basic care to create an environment that truly enhances their well-being.”  

Beyond providing exceptional treatment and care, United Hebrew’s staff and residents actively give back by volunteering and partnering with community organizations and extending a helping hand to neighbors in need. “Community is at the heart of everything we do. We see ourselves not just as a care facility but as an integral part of the New Rochelle community. Our commitment goes beyond the walls of our facility, enriching the lives of our residents and neighbors alike,” Mabli proudly states. 

As George M. Cohan emphasized about New Rochelle, “what a difference it makes,” United Hebrew rings true to those words, standing as a starring example of the advantages of nonprofit senior care, frequently recognized for our patient-centric, community-integrated, and innovative approaches that our staff and services have on the well-being of seniors. A well-being fostered by compassion and a nonprofit-driven model that prioritizes the dignity and happiness of our aging loved ones. 

United Hebrew a campus of comprehensive senior care offering long-term skilled nursing, short-term rehabilitation, assisted living, independent senior living, and memory care for those with Alzheimer’s and related dementias. For more information or to schedule a tour, please call 914-632-2804.